Why you can’t find a discount MacBook

Excellent article by Marco Tabini on Macworld about how Apple controls the pricing of its products.

With so many laws regulating competition among retailers, how does Apple pull off this amazing feat? It turns out that the company uses a fairly straightforward strategy, known as price maintenance, that takes advantage of the popularity of its products and exploits a quirk in the way retailers are allowed to advertise their merchandise.

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